Summary
Kickhas announced that creators can now multistream on different platforms, but the feature will see their revenue decrease. Kick has been aiming to surpassTwitchfor years, and one of its most attractive aspects was the major income offered to content creators.
Kick has rolled out a multistreaming feature that will let creators stream across multiple platforms like Twitch and YouTube and still earn money. However, to use the feature, creators must be Kick partners, and they will no longer enjoy a 95/5 split. Instead, their revenue will be “calculated differently and may be reduced by up to 50% compared to streaming exclusively on Kick,” as reads the platform’sFAQ section. Streamers are also required to enable the multistreaming toggle to generate revenue. Kick is one of the most lucrative sites available for streamers. Earlier in April,Adin Ross revealed his Kick earnings, stating that he could make over $27,000 in mere hours. The new multistreaming feature might be useful for some creators, while it could prompt others to stream exclusively on Kick to avoid income cuts.
Kick’s New Multistreaming Feature Reduces Creators' Revenue
While Kick is popular for being quite creator-friendly, the platform has also been fairly attentive to audiences. In 2024, Adin Ross teased thatKick might begin paying its viewersthrough a new currency in the future, a benefit that Twitch does not offer. Kick has not given further information on the matter, but the platform continues to upgrade its features to attract more users.
Kick’s new multistreaming support might seem restrictive, but it is still an important step towards defeating its rivals. In November 2024, Kick’s co-founder, Bijan Tehrani, said thatKick aims to either beat or buy out Twitch. Tehrani also stated that the site’s main focus isn’t signing big names anymore, but improving its technology and features. On the other hand, Adin Ross was recently unbanned on Twitch, and fans have been wondering if the streamer could leave Kick.
