Summary
The CEO of Rebellion Developments attributes much ofAtomfall’s success to Xbox Game Pass, with the game’s release on the service helping to bolster sales and boost discoverability.Atomfallhas been a massive hit for the company since its launch in March, continuing to pull in players thanks in no small part to Microsoft’s popular subscription service.
Becoming the most successful launch in Rebellion’s 32-year history,Atomfallsurpassed 1.5 million playersin its first week and has since reached over 2 million. Loaded with difficult survival mechanics and set in an alternate version of the United Kingdom in the 1960s, the title quickly became a hot topic for its unique worldbuilding and gameplay, with many players applaudingAtomfallfor its direction and wide-open quest design. As player numbers continue to grow across PC, PlayStation, and Xbox, the CEO of Rebellion Developments is sharing his thoughts about the title’s success, paying particular attention to its release on Game Pass.
In a new chat withGI.biz, Rebellion Developments CEO Jason Kingsley attributed muchof Atomfall’ssuccess to itsday one launch on Xbox Game Pass, noting that he believes word of mouth contributed to a notable boost in premium sales beyond the service. While Kingsley admitted that there was no clear data for this, he believes that the title’s Game Pass launch helped its discoverability, while Microsoft’s overall assistance also helped make the game an overnight success. While the team initially worried that launching on the premium service would majorly cannibalize sales, Kingsley notes that, while this happened to some extent, what was gained from the cost was “disproportionate.”
Rebellion CEO Attributes Much of Atomfall’s Success to Xbox Game Pass
Work on the game isn’t quite finished yet, as thenewestAtomfallpatchrolled out this week. The update addressed a wide variety of frustrating bugs and improved the overall gameplay experience, improving mouse controls and making some requested changes to weapons. A number of area-specific changes were also implemented, with Rebellion dedicated to improving the title with additional updates coming soon.
Atomfallis one of thebest Xbox Game Pass titles for April 2025, alongside heavy hitters likeHalo: The Master Chief Collection,Borderlands 3, andAvowed. The smash indie hitBalatrois also available on the service, and more highly anticipated titles are incoming, withClair Obscur: Expedition 33launching day one on Game Pass on April 24. May promises to be a packed month as well, withCall of Duty: Modern Warfare 2,Anno 1800, andDredgeall dropping early in the month.
