Summary
Grand Theft Auto 6fans are growing concerned over the potential price point for Rockstar Games' upcoming title, especially after the recent price hike for Nintendo Switch 2 games. On April 2, Nintendo finally unveiled the Switch 2, but many fans believe the $80 cost for some of the console’s new games sets a worrying precedent for upcoming titles such asGrand Theft Auto 6.
Grand Theft Autofans have been left in the dark about the series' next instalment for well over a year now. The first trailer forGrand Theft Auto 6took the world by storm when it was released in December 2023, but both Rockstar Games and its parent company Take-Two Interactive have had their lips sealed ever since. With that being said, Take-Two’s CEO Strauss Zelnick recently briefly touched uponthe marketing strategy forGrand Theft Auto 6, noting that the company wants to keep the anticipation and hype going for as long as possible. Zelnick said the anticipation forGrand Theft Auto 6is the greatest he’s ever seen for an entertainment property, and that marketing will begin closer to the game’s release window.
Fans Expect GTA 6 Price Hike Due to Switch 2 Games
While the recent Nintendo Switch 2 direct was filled with reveals, even including anew game fromElden Ringdeveloper FromSoftware, fans were left shocked by the increased price of its games. For many years now, most AAA titles have been priced at $70. But it looks like Nintendo is becoming the first to break away from that tradition as titles such as the recently revealedMario Kart Worldwill cost $80 for the digital edition and $90 for the physical edition. With rumors and speculation already circulating around an increased price forGrand Theft Auto 6, many fans believe Nintendo has just opened the door for Take-Two Interactive to priceGrand Theft Auto 6at $100.
Gamers are alreadyoutraged by the cost of Nintendo Switch 2 games, but others are worried about the precedent it sets for other studios. Reddit userJasonrahlsaid that the “insane prices” will continue to increase if people keep purchasing games at these inflated price points. Others, such asTyray90, believe that there is “no price tag” forGrand Theft Auto 6whichwill result in fans not purchasing it.
Talk of a$100 price point forGrand Theft Auto 6has been circulating for quite some time, as various industry analysts have predicted an increased price for the highly anticipated title. It’s also worth noting that Take-Two Interactive was the first company to increase games from $60 to $70 back in 2020 with the launch ofNBA 2K21.
For now, the retail price forGrand Theft Auto 6simply remains speculation. But with multiple publishers reportedly prepared to delay their games when Take-Two and Rockstar finally reveal the official release date forGrand Theft Auto 6, it wouldn’t come as much of a surprise to see the title take advantage of the hype with an increased price. And with Nintendo already taking the first steps into a world of $80 games, there’s even more reason for Take-Two to do the exact same.
